EOLO doubles online self-service purchases

After a bidding process that included four of Italy’s leading digital agencies, Eolo chose Tinext for its focus on and experience with Magnolia 6; the ability to deliver smart, user-centric architecture; a mastery of system integrations to realise a modern digital vision; and an emphasis on client satisfaction created through an easy working relationship and the availability of key staff.

Because user experience was at the core, in delivering its solution Tinext combined the skills of a top digital marketing agency with technical abilities to rival any enterprise systems integrator.

Tinext worked closely with Eolo’s different business units, from customer service to IT, to define what that experience would be. From there, prototyping and testing began, ensuring the complex integration of the website with Eolo’s own IT infrastructure and network, ensuring the new system would run smoothly with the existing CRM, ERP, call centre and online chat. As graphic design is vital to any brand, the Tinext team created the overall look of customer-centric dashboards (one for each customer group), unconstrained by technological limits thanks to its more than capable back-end developers, offering Eolo style, creativity and choice.