multi-channel marketing strategy
Traditional digital agencies landscape has been disrupted by a new generation of digital players that are able to merge technology and creativity. Thanks to its technical knowledge of the marketing automation domain and its business knowledge of the latest digital marketing practices, Tinext is among these players.
Tinext helps companies design multi-channel marketing strategies that start from customer data and behaviour, matching it with company’s content to create marketing campaign journeys that reach customers at the right time, with the right message on the right device.
Tinext consultants will strategize with your marketing department to create consistent and effective marketing messages on multiple channels, such as email, in-app push notifications, SMS and social media.
Customers leave traces as they interact with your brand, product or service. Your company might be collecting such data but they might be scattered across different systems, functions or departments. Tinext helps you make sense of these data and create segments that reflect the characteristics of your audience to maximise the relevance of your campaigns.
Traditional marketing campaigns, like email newsletter or SMS bulk sends, are usually based on single channels, generic message, and target a wide and anonymous customer-base. By introducing the concept of marketing journeys, Tinext helps companies design a series of targeted communications that get automatically triggered based on specific consumer data and behaviour to create a resonant and effective marketing campaign.
Tinext helps companies set their campaigns' targets and KPIs and provides ongoing monitoring and reporting, along with expert suggestions on improving campaigns along the way. Tinext also leverages AB testing capabilities to design meaningful tests that can guide marketers on their campaign execution.
With today’s marketing automation technology even small marketing teams can manage large automated multi-channel marketing campaigns at scale. In particular, Tinext provides its expert advice on designing and executing campaigns on Salesforce Marketing Cloud.
Design & Luxury Goods
Fashion
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Financial Services
Public Sector
Insurance
Manufacturing
Media & Entertainment
Telecommunications
Travel & Tourism
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