A Slalom to Success for Dolomiti Superski

With a clear-cut challenge and plenty of great potential to work with, Tinext set out to increase Skipass sales and offer correlated services through a direct to consumer strategy that highlighted the entire ski experience.

The project made use of the Salesforce platform to manage client/visitor relationships and communications in a way that was entirely original. To start, all information about customers was centralised, so DSS could create personalised emails to build individual customer journeys. In addition, social media platforms, advertising, mobile, customer services, ski stat apps, checkouts and the online shopping portal all became active touch points in order to offer a superior digital experience to users.

Tinext provided DSS with its expertise in a start-to-finish project, going from benchmark analysis and competitor analysis to the configuration of the platform and training sessions.